{{first_name}},

I think it’s fitting to revisit this topic. I first wrote about it last year here. But last year was all about getting known. I’ve realized it’s more important for people to trust you since they can know you in the gossip kinda way.

You’ve probably been told that you need some type of social media presence, and I agree.

You need some, but how much is some?

Well, you just need something that 1) keep you at the forefront of your prospective patients and 2) something that keeps you at the forefront of your current patients.

They both can be the same thing, but I would encourage you to think about it in a different manner.

The language you’ll use to attract patients, is not the same language you’ll use on them once they are patients. The offers are also different. The packaging is also very different.

But the point remains true.

If nobody knows you, nobody trusts you.
Nobody will trust your offer.

Whether you are a student, recent grad, business owner or associate, there’s no reason for you not to build your authority now. So today we are going over what you need to do over the next 90 day, to get known and build authority… The “You-Have-To-Go-To-Them” kind of authority

If I have to explain why you need to get known, then you need to go read last years issue here

If not, then here you go: The Authority Flywheel (if you are a student, this still applies to you)

The Authority Flywheel is the self-reinforcing loop where you turn expertise → trust → attention → demand → results → proof… and that proof upgrades your expertise and reach, which spins the wheel faster. (faster = more authority, more trust from consumers)

It’s like compounding interest for your reputation in social media.

Keep in mind authority is not the same thing as followers. It’s being trusted for a specific problem with a specific solution. This in turn builds your followers.

The 7 principles to build Authority:

Principle 1: Specificity creates gravity

Principle 2: Teach what you want to be paid for

Principle 3: Trust transfers through repetition

Principle 4: Owned attention beats rented attention

Principle 5: Proof is the flywheel fuel

Principle 6: Authority converts through a simple next step

Principle 7: Community beats algorithms

Once you’ve worked through those principles, here’s how you build your authority flywheel.

Every week for 12 weeks:

That’s it.

You thought it would be something much more complicated? No. The complication is in the execution.

Here’s an example of what we are doing in our office now that we are promoting more youth sports medicine:

Goal: Get parents to KNOW, “This person knows youth sports injuries.”

Weekly content themes:

Day 31-60 will focus on a different goal. Day 60-90 will also focus on a different goal.

The weekly tasks remain the same. Just pick a platform to post and stick with it for 90 days.

Here’s how I am keeping track of my goals:

No reason to overcomplicate your tracking. Simply copy paste this into a Notion document, notes doc or create a simple spreadsheet with the following info:

Whether you are a student, recent grad, business owner or associate, there’s no reason for you not to build your authority now. So go on, go start building your authority.

If you want more help building your authority and building a business with strong foundations, learn more about our upcoming FCW Founder Camp

In health and strength,

P.S. Refer a friend to our CDNP course get $150.00 cash when they type your name in the referral box.

Our Spring STL Dry Needling Course and Kansas City Course are open for enrollment. If you have been waiting for the chance to add Dry Needling to your care and improve patient’s outcomes, now is the time! Use code earlybird26 to save $300. Early bird ends Feb 20th, 2026